The Bachelor of Arts (B.A.) programme in Journalism and Mass Communication (JMC) is deeply entrenched in the composite philosophies of convergence and transdisciplinarity. The curriculum for this one-of-a-kind programme has been designed following the industry-academia collaboration model. It prepares students for the constantly evolving Media and Entertainment (M&E) industry through the deliverance of a healthy mix of comprehensive theory modules, immersive practical exercises, detailed field-based activities, and relevant industry exposures. To keep in tune with the paradigm shifts in communication practices, the programme deliberately focuses on the new-age ideas of seamless storytelling and technology integration. Philosophically, the programme bases itself on all of Content, Technology, Business, Legality, and Ethics.

The programme offers students the opportunity to pursue a minor discipline from any of Psychology, English, Political Science, History, and Sociology. Minor courses diversify the career options for students and provide them a multi-pronged lens to make sense of the world around them. The programme aims at not just creating trained professionals, it also makes an active attempt to prepare conscious and conscientious global citizens.

In terms of the curriculum structure, the programme includes Foundation Courses, Discipline-Specific Core Courses, Discipline-Specific Elective Courses, Specialization Courses, Open-Elective Courses, Ability Enhancement Compulsory Courses (AECC), Skill Enhancement Courses (SEC), Skill-Based and Value-Based Courses, Vocational Courses, Internships/ Industry Projects, and Research/ Dissertation Projects.

In consonance with the three (3) larger verticals in the M&E industry, the programme offers three (3) specializations from the fourth semester – 
a) Multimedia Journalism
b) Audio-Visual Production
c) Marketing Communication.
 

Allied study streams such as Visual Studies, Economics, Cultural Studies, Language and Literature, Cyber Technology, Marketing, Business, and Public Policy are integrated into the programme to infuse sensitivity and critical thinking among the learners. Hands-on training is provided in various aspects of Digital Media, Mobile Media, Media and Artificial Intelligence, Broadcast Media (Television and Radio), Print Media, and Cinema. Internships and Projects bring students closer to the professional practices. A wide array of specialized courses including Business Journalism, Sports Journalism, Political Journalism, Digital Media Marketing, Content and Content Marketing, Media Planning and Buying, Digital Filmmaking, Television Programming and Production, and Entertainment Marketing and Distribution are offered to facilitate employability.

Probable Recruiters for Students Opting for Multimedia Journalism: (i) Newspapers and Newsmagazines, (ii) Television News Channels, (iii) News Portals, (iv) News Agencies, (v) FM Radio Channels, (vi) Research Organizations, (vii) Public Relations (PR) Agencies, (viii) Content Aggregating Companies, (ix) Content Writing Companies, (x) Publicity Companies, (xi) Production Companies, (xii) Non-Governmental Organizations (NGOs), (xiii) Educational Technology (Ed-Tech) Companies, (xiv) Online Content Companies.

Probable Roles for Students Opting for Multimedia Journalism: (i) Multimedia Reporter, (ii) News Producer, (iii) News Anchor, (iv) Radio Jockey (RJ), (v) Content Writer, (vi) Content Manager, (vii) Copyeditor, (viii) PR Executive, (ix) Publicity Manager, (x) Copywriter.

Probable Recruiters for Students Opting for Audio-Visual Production: (i) Production Companies, (ii) Television News Channels, (iii) News Portals, (iv) FM Radio Channels, (v) Gaming Companies, (vi) Advertising Agencies, (vii) Public Relations Agencies, (viii) Research Organizations, (ix) Publicity Companies, (x) NGOs, (xi) Educational Organizations.

Probable Roles for Students Opting for Audio-Visual Production: (i) Filmmaker/ Director, (ii) Screenwriter/ Scriptwriter, (iii) Director of Photography, (iv) Editor, (v) Production Manager, (vi) Producer, (vii) Production Designer, (viii) Film Marketer/ Distributor, (ix) Game Designer, (x) Graphic Designer, (xi) Animator, (xii) Podcaster.

Probable Recruiters for Students Opting for Marketing Communication: (i) Advertising Agencies, (ii) Public Relations Agencies, (iii) Event Management Companies, (iv) Market Research Companies, (v) Publicity Companies, (vi) Full-Service Agencies, (vii) Corporate Services Companies, (viii) Production Companies, (ix) NGOs, (x) Ed-Tech Companies, (xi) Newspapers and Newsmagazines, (xii) Television News Channels, (xiii) News Portals, (xiv) News Agencies, (xv) FM Radio Channels.

Probable Roles for Students Opting for Marketing Communication: (i) Copywriter, (ii) Accounts Manager, (iii) PR Executive, (iv) Corporate Communication Manager, (v) Market (Qualitative/ Quantitative) Researcher, (vi) Publicity Manager, (vii) Brand Communication Manager, (viii) Event Manager, (ix) Public Communication Officer, (x) Communication Consultants.